Planinarche.bg

The digital platform for mountain tourism

Planinarche.bg centralizes everything about the mountains in one place — huts, trails, routes, attractions, weather, and rescue info — with bookings and partner pages built in. Think of it as a focused, trustworthy “Google Maps for the mountains.”

Interactive maps Garmin route sync Real-time location Live forecast & avalanche Partner hut pages User profiles

Problem

Mountain information is fragmented, outdated, and often offline. Hikers can’t reliably discover routes, huts, and conditions; hut owners lack digital tools for visibility and reservations.

Solution

Interactive maps & routes with Garmin integration and real-time tracking.
Dedicated partner hut pages hosted within the platform, with bookings, contacts, photos, and live info.
Partner dashboards for huts to manage profiles, availability, pricing, and reservations.
User profiles to save favorites, plan trips, and sync routes to devices.
Live weather & avalanche risk for safe planning.
Emergency hook to Mountain Rescue (112).

Traction

Live POC with huts, trails, weather widget, and booking demo (prototype stage).
In active negotiations with 6 huts near Sofia to join as partners; each starts with a dedicated page built on our platform.
Partner dashboards (alpha) ready for hut admins to manage content and bookings.
Booking integration experience proven through event & concert ticketing systems — expertise carried into Planinarche.bg.
Dedicated focus on families: lighter routes, kid-friendly trails, and natural attractions.
Scalable self-deploy platform (PWA) with production usage across 500+ municipalities & cities in Scandinavia (references under NDA).

Initial investment sought

€200,000

Break-even

Year 2

Business Model

Partner subscriptions (visibility, booking system, promotions).
5–10% commission on reservations.
Sponsored listings & tourism advertising.

Market

2M+ annual mountain visitors in Bulgaria; clear expansion path across the Balkans (10M+ target users). Timing is right: digitization of mountain tourism is early-stage and under-served.

Roadmap

Q4 2025: Launch with 10–15 partner huts.
Q1–Q2 2026: Cross-border pilots in North Macedonia (local dev team & partners on the ground).
2026: 100+ huts onboarded; full Garmin integration; iOS & Android apps.
2027: Regional rollout and monetization scale-up.

Financials (est.)

Development (12 months): €120,000
Marketing & partnerships: €80,000
Revenue forecast: Y1 €50k · Y2 €250k · Y3 €750k+
Break-even: Year 2

Team & Edge

Core team with proven experience building the largest tourism platform in Scandinavia (enterprise scale; reference available under NDA).
Background as part of a leading international digital company (ex-FFW, now Jakala), where the team contributed to the architecture, build, and maintenance of VisitDenmark and 500+ related platforms.
Booking & ticketing know-how: built and scaled event & concert platforms, now applied to mountain tourism.
Regular DrupalCon speakers and contributors; strong network across the Drupal and open-source community.
Deep local know-how and relationships with huts and mountain organizations.
Scalable self-deploy architecture (PWA) already validated in 500+ municipalities and cities in Scandinavia.

Partners & Ecosystem

Backed by 4i4.io; leveraged expertise from Ticketbox.bg (event & concert booking).
Extensive Scandinavian network and delivery track record (enterprise scale; municipal deployments, references under NDA).
Platform architecture supports self-deployment & PWA for rapid onboarding of partners and regions.

What we’re raising

We are seeking €200,000 to scale product, onboard partners, and accelerate go-to-market with a strong presence around Sofia and beyond.

Use of Funds

40% Product development (platform, mobile apps, integrations).
35% Marketing & go-to-market (hut onboarding, family tourism campaigns).
25% Partnerships & operations (support, local teams, cross-border pilots).

Contact

Planinarche.bg

Partnerships & Investment

Contact us